A LOT HAS BEEN SAID AND WRITTEN ABOUT MILLENNIALS.
Enter #Millenniheirs. ThoughtMatter interviewed 8 millennials driving meaningful change across diverse industries. Listen to our podcast by and about millennials who discuss current perceptions of their generation, the world they inherited and what they want to pass down to the next generation.
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EPISODE 1
OPTIMISTIC
ANTI-MILLENNIALS
LENGTH: 18:48 | AIR DATE: 05/10/2019
In the first #Millenniheirs episode, ad agency executive Carl Desir and brewery owner Katarina Martinez sit down to discuss the different forms that “diversity” can take in the creative and craft beer industries, how they advocate for inclusion and the penchant for 5-to-9 side hustles.
TL;DL Carl comes to terms with being an AARP millennial, while Katarina recounts getting a cease-and-desist letter from Beyoncé herself.
EPISODE 2
THE RESILIENT
GENERATION
LENGTH: 21:42 | AIR DATE: 05/10/2019
Graphic designer Jackson Green and public arts advocate Natalie Raben riff on their generation being snubbed before they even take the helm, inheriting a sense of community, and doing work that matters both personally and professionally.
TL;DL Jackson hopes to eventually start a practice and teach how design shapes the world around us. Natalie continues to pursue public art projects that connect artists with businesses. To them, Gen Z sounds like someone’s name, and La Croix is just angry water.
EPISODE 3
DIVERSITY
CHAMPIONS
LENGTH: 18:33 | AIR DATE: 05/10/2019
Cross-disciplinary designer Mollie Ruskin and former Democratic Congressional candidate (NY-9) Adem Bunkeddeko talk about wearing the millennial label as a point of pride, taking a stance on social issues, and being more civically engaged than ever as a generation because there’s a lot more at stake.
TL;DL Mollie explains how resistance went mainstream through the performative nature of our online lives. Adem believes what millennials have inherited is essentially a fixer-upper – one too many parties, windows smashed, and a lot of work left to do. They both still prefer cash over Bitcoin.
EPISODE 4
GRLPWR AND
ROLE MODELS
LENGTH: 26:51 | AIR DATE: 05/10/2019
Museum educator Darcy-Tell Morales and media producer Daria McCall share their take on collective impact, young people leading social change, and the importance of creating spaces that foster fearless self-expression for the next generation – because we’re all we really have. Together they attempt to understand just why they love Target so much but hate Walmart, and why they hate Amazon but can’t get enough of Prime.
TL;DL For Daria, avocado toast is just as important as buying a home. Darcy downloaded and signed up for a Stocks app once, and hasn’t opened it since.
MORE THAN INSTAGRAM
AND AVOCADO TOAST.
#Millenniheirs is an original research project by ThoughtMatter and a second look at the most over-analyzed generation in history from the point of view of millennials themselves. Beyond the podcast, we’ve conducted video-based qualitative research and organized panel discussions for Social Media Week and the Flatiron 23rd Street BID’s Tech Tuesdays series.
We worked with Verbate to learn about the habits and opinions of millennials throughout the country. The results we gathered are now in “Grounded in the Groundlessness,” a research report that defies the standard white paper and brings our key insights to life
DOWNLOAD THE FULL REPORT
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Check out our case study to see the full #Millenniheirs story.