Episode 3


Diversity Champions

Ad agency executive Carl Desir and brewery owner Katarina Martinez sit down to discuss the different forms that “diversity” can take in the creative and craft beer industries, how they advocate for inclusion and the penchant for 5-to-9 side hustles.

TL;DL Carl comes to terms with being an AARP millennial, while Katarina recounts getting a cease-and-desist letter from Beyoncé herself.


“The only way to do it is be representative. To be there. My main goal is to bring more women in. They see me. They think it's okay.”





Carl Desir

Once described as an “AARP Millennial” by a co-worker, Carl Desir resides in Crown Heights, Brooklyn with his wife, daughter and dog. He’s the Diversity & Inclusion Director at R/GA in NYC. Outside of his advertising job, Carl enjoys sous vide cooking, mixology, craft beer, taekwondo, soccer, kick boxing, basketball, podcasting, photography, paintball and other traditional millennial leisure activities. Whenever he gets the chance, Carl makes sure to drive slow cars fast and fast cars slow.

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Katarina Martinez

Katarina Martinez, 30, Brooklyn, is the brewmaster who defied stereotypes by opening up her own brewery in New York. After years working in engineering at various tech startups, she embarked on another career in a male-dominated industry—beer brewing. Now she is seen as a pioneer in the brewing industry. Martinez made huge headlines when she launched the Beyoncé-inspired Pilsner called Bïeryoncé and was shut down with a cease and-desist letter from Beyoncé herself. The beer has since been renamed: Kätariná.



Jessie McGuire: Host
Shivani Gorle: Co-Producer
Whitney Burnett: Co-Producer
Chris O’Rourke: Theme music
Jurgen Miller: Editing & Sound engineering
ShowBriz Studios: Recording
Paul Windle & Julia Speller: Illustrations
Matty Brownell & Wednesday Krus: Website design




More than Instagram
and Avocado Toast.

#Millenniheirs is an original research project by ThoughtMatter and a second look at the most over-analyzed generation in history from the point of view of millennials themselves. Beyond the podcast, we’ve conducted video-based qualitative research and organized panel discussions for Social Media Week and the Flatiron 23rd Street BID’s Tech Tuesdays series.

We worked with Verbate to learn about the habits and opinions of millennials throughout the country. The results we gathered are now in “Grounded in the Groundlessness,” a research report that defies the standard white paper and brings our key insights to life.


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Check out our case study to see the full #Millenniheirs story.

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